China Business Intelligence Network News: Consumer electronics refers to electronic devices that can be used by consumers on a daily basis. They usually have the advantages of compactness, lightness, simple operation, and energy-saving design. According to different functions, traditional consumer electronics products can be divided into three categories: entertainment products, communication products, and Ergonomic Laptop Stand home office products, and their outer edges continue to expand. White goods, baby furniture, etc. have gradually been included in the category of consumer electronics, and a single product The functions of the also show a diversified trend, and the specific classifications are as follows:
Source: Compiled by China Commercial Industry Research Institute
Market size
As one of my country's pillar industries, the electronics industry is a national strategically developed industry and occupies an important position in the national economic production. Data show that from January to December 2020, my country’s electronic information manufacturing industry above designated size achieved a revenue of 12,099.21 billion yuan from its main business, an increase of 8.3% year-on-year; , The cumulative growth rate of the added value of the electronics manufacturing industry was -2.8%, 5.7%, 7.2% and 7.7% respectively. The China Business Industry Research Institute predicts that my country's electronics manufacturing market will reach 13,311.2 billion yuan in 2021.
Data source: Compiled by Electronic Information Industry Association and China Commercial Industry Research Institute
Future trends
1. Technology upgrades promote the development of consumer electronics products towards intelligence and integration
The consumer electronics industry is a typical technology-driven industry. While each technological innovation reshapes the industry format, it also brings emerging industrial demands. The advancement of technology promotes the continuous development of consumer electronics towards intelligence and integration. Among them, integration refers to the continuous reduction of product volume while integrating more functions, and intelligence refers to the combination of hardware devices and artificial intelligence to make smart terminals With information processing and data connection capabilities, it can realize functions such as perception and interactive services.
Technologies such as networking, remote control, APP management, sensor technology, voice recognition and other technologies of consumer electronics smart terminal products are increasingly being accepted and recognized by consumers. The deep integration of consumer electronics products and the Internet of Things will become an important direction for the development of the industry, and all-round intelligent products will become the mainstream in the future.
2. Consumer electronics products are iterating fast, and the industry has formed a mature industrial chain division system
Consumer electronic products have a short life cycle and fast updating. It is generally believed that the consumer electronics industry obeys Moore's Law, that is, when the price remains the same, the number of components that can be accommodated on an integrated circuit will double about every 18-24 months, and the performance will also be doubled. With the advancement of technology, consumer electronics products can continue to bring forth the new, and drive downstream industries to cultivate emerging demands, and ultimately reshape the industry format.
3. The division of labor between brand owners and manufacturers is clear, and industry concentration continues to increase
With the deepening of the division of labor in the consumer electronics industry, consumer electronics companies have gradually differentiated into brands, solution providers, and manufacturers, and their positioning has become clearer. The clear division of labor in the consumer electronics industry has continuously increased the concentration of the consumer electronics industry. Some manufacturers with weaker technical strength and smaller scale gradually withdrew, and industry resources gradually concentrated to larger manufacturers.
Brand owners outsource the production process through entrusted processing and other methods, which can focus more on the research and development of product core technologies and the promotion of brands and channels, and continue to increase the added value of their products. Manufacturers further reduce production costs through large-scale manufacturing and efficient management and control, continue to provide competitive products, and continuously improve industry status and enterprise scale.
